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URBAN SOCIAL COFFEE                                                                                                LONDON, UK - 2020

 

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Located in Highbury&Islington, Urban social Coffee's identity was formed with the intention of designing a space that encourages social interactions. The tables and chairs used are purposefully outdoor furniture. This means that the seating can be moved onto an exterior patio in the summer months. Branding is a key element to this design of the coffee shop. Small graphic touches can also be seen on the side of the counter,selected walls , and on other branded products. The main colour of the brand is black therefore it is the dominant color of the design. As space inside the entrance is limited, customers can order their favourite coffee drinks and relax at the back area of the café which was an unused storage space before and added to the design for the purpose of enhancing the seating area where black tables are arranged neatly along the expansive east-facing windows. Coffee shop by day, cocktail bar by night. In Urban Social Coffee, the experience continues after hours by transforming the shop into a cocktail bar.

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